Alright, first things first. I bought this guy at Whole Foods. It had the little “What Steve is Drinking” tag on it. Steve is the wine dude for the Whole Foods in Glendale and I’ve had many a knowledgeable, interesting wine-oriented convo with him. He wasn’t around though, and it was just RIGHT THERE in front of me and sometimes that’s enough to get me to buy something. Yeah, its mere existence will cause me to buy it.
Strike one, not Steve’s fault. The bag boy at Whole Foods just dumped it into the same bag with other groceries. No outer protective bag. Nope. Just swimming in there with little packages of yogurt and pasta and OTHER JARS. It was ridiculous.
Strike two, I can’t remember anything about it except it was wine. It was French. I’ve always been wary of the whole French wine world because it is completely set up around you feeling clueless and powerless and poor.
Strike three, I mentioned how callously my wine was treated on my Facebook page…only to be chastised by not ONE, but TWO wine-store-owning friends. “This is what you get for buying wine at the grocery store!” Argh! They caught me! And it’s true. Or only mostly true. Maybe had I spoken to Steve pre-purchase we coudl have discussed the wine’s characteristics and I would have known that a medium-bodied Cotes Du Rhone is not my bag, baby.
I usually stick to California wines in a lame/noble? attempt to support local industry. Am I being an awesome American or a retarded prude? It’s just that you can find SO MUCH tasty, affordable stuff made right here in California…